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July 7, 2016

Dangerous To Not Be Concerned About Recent Data Breaches

Customers are becoming nonchalant about data breaches according to a current YouGov Brand name Index, which surveyed customer perceptions following a few current breaches. Individuals of the study were asked if they had actually heard favorable or unfavorable aspects of the various brands. Then, the negative responses were deducted from the great ones to promote a ‘buzz rating’ for the business.

Recently, JP Morgan Chase, whose November cyber breach impacted 76 million families, had the tiniest reduction– its buzz score dropped from 6 to -7.

The 2014 Aftermath of a Mega Data Breach research study by Ponemon is more proof that customers are beginning to view information breaches as the usual—

61 % of participants stated ‘information breaches influence most businesses and I believe it’s inevitable’.

When asked how they replied to notices of information breach occurrences in the previous 2 years, 32 % disregarded the notice.

Regardless, specialists caution companies that it is essential not to let their data security guards down. This will lead to many more data breaches and exposure of  confidential information.

Small and medium companies with leaner budget plans and less official info security policies might be more at danger of being targeted by identity thieves and other criminal entities.


The following safeguards are advised for every company:

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