California Consumer Privacy Act (CCPA)
What Is the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) is a new California privacy law that will go into effect on January 1st, 2020. The CCPA came into being as Facebook became a key player in the Cambridge Analytica data breach debacle of 2018. As consumers gained unprecedented awareness of the power and pervasiveness of data collection, a slew of tech giants in Silicon Valley, most of whom collect, use, and resell consumer data, were put under tight scrutiny.
While the state of California was placed under intense pressure to protect the interest of consumers, a ballot measure gathered momentum. The ballot, which was backed by around 600,000 voters, imposed constrictive limitations upon businesses. To deflect it, California lawmakers expedited the passing of bill AB 375, which came to be known as the CCPA.
This bill somewhat softens the harsh requirements imposed by the ballot measure, and it is easier to modify, but this does not mean that the CCPA is not stern. As it is currently written, it is the strictest data privacy law yet to be passed in the United States. Businesses that have become ready to comply with Europe’s GDPR are not necessarily ready to comply with the CCPA. Read on to find out about the details of this law, and how it affects your business.
Protecting Offline Data
Undoubtedly, the CCPA has a strong focus on digital data. Since it came to existence in a state that hosts several “tech giants” that usually deal with vast amounts of consumer data, that is to be expected. However, all businesses leave a paper trail: think of contracts, tax documents, policies, blueprints, spec sheets, contact forms… When it comes time to limiting the liability of your business and securing the data of your employees and clients, you need to schedule professional shredding services and professional hard drive shredding services.
How Does the CCPA Affect My Business?
The keyword here is scope. Several conditions need to be met in order for the CCPA to have any effect on your business.
The first set of conditions is geographical: your company does business of any kind within the state of California, and it collects or directs others to collect personal information from California residents. That is not enough, however, for the CCPA to apply to you. At least one of the following conditions needs to be met:
- The company has annual gross revenues higher than $25 million.
- The company handles data on at least 50,000 California residents.
- Your business generates more than half of its income from selling consumer data.
If your business is not currently affected by the CCPA, it is still wise to take progressive action towards compliance, especially if you plan on growing the company. Privacy laws can only become more commonplace; other states in the U.S. are already working towards creating their own regulations.
What You Need to Know About the CCPA
The CCPA affords consumers five key rights regarding their data. The first four rights concern the data of the customer, while the fifth right ensures that businesses cannot discriminate consumers based on whether they have exercised any of the first four rights. Know more about them below.
Right to Access
Consumers can request the categories and specific personal information collected about them in the last 12 months, and receive it within 45 days in a readable, shareable format. Businesses don’t need to comply more than twice every 12 months.
Right to Know
Consumers can request the sources from which personal information is collected, the commercial purposes for which the information is collected, and the third parties or business categories with whom the information is shared.
Right to Opt-Out
Consumers are able to request that businesses cease selling their data to third parties. In the case of minors under the age of 16, written authorization from a parent or guardian needs to be extended before selling any personal data.
Right to Delete
Consumers can ask for their personal information to be deleted within 45 days of their request. Doing this is not mandatory if the personal information is vital to providing goods or services to the consumer, or if needed for public interest.
PROSHRED® Security Is Your Compliant Shredding Partner
The last step in protecting the private information of your customers and employees is to destroy sensitive documents, hard drives, and other electronic equipment that you need to discard. The best way to do that is through a certified, compliant shredding partner like PROSHRED® Security. Our certified staff is ready to assist you with your shredding needs whenever you want. The process is done on your premises for maximum security, and you will receive a certificate of destruction.
What Are People Saying About PROSHRED®
Our office, Blair | Caravelli | Irmen Law, LLC has been using ProShred regularly. Excellent service!
Alia Caravelli12/05/2016First time using this service on a walk-in Saturday event. Convenient, fast, easy service and the staff was great! Prices reasonable compared to the amount... read moreFirst time using this service on a walk-in Saturday event. Convenient, fast, easy service and the staff was great! Prices reasonable compared to the amount of personal shredders I have gone through. I will be back again! read less
Shaunese Henry4/05/2019Proshred is well managed by staff who are honest and very customer focused. Whenever I am asked for a recommendation for shredding service, I always... read moreProshred is well managed by staff who are honest and very customer focused. Whenever I am asked for a recommendation for shredding service, I always point to ProShred. read less
Jenny9/01/2017Did a great job. Very customer friendly. I had an enormous amount of paper to shred -- 2 bins - and they made it fast... read moreDid a great job. Very customer friendly. I had an enormous amount of paper to shred -- 2 bins - and they made it fast and easy. Will use again. read less
Rod7/20/2017Great company to do business with! Very professional & friendly. I recently used them for several boxes, and the company I work for has... read moreGreat company to do business with! Very professional & friendly. I recently used them for several boxes, and the company I work for has used them many times. Very reasonable rates. read less
Audrey8/21/2018We had proshred come to our shop. The gentleman who arrived was fast and efficient and very nice. From pricing to completion everything... read moreWe had proshred come to our shop. The gentleman who arrived was fast and efficient and very nice. From pricing to completion everything went very smooth.
Thanks for the help,
JAKES Industrial, Inc. read lessLisa1/18/2018After two years, we continue to use Proshred and it continues to be a great experience for our law firm. They provide timely certificates... read moreAfter two years, we continue to use Proshred and it continues to be a great experience for our law firm. They provide timely certificates of destruction that are essential with respect to the type of information we handle. They are always punctual and are very flexible with respect to pickup times and frequency. I would highly recommend Proshred. read less
Michael Tomlinson12/05/2016These are the guys to use!!! I would definitely recommend...
Brock12/20/2016In 2014 I researched each shredding company in the area, for the business I was summer interning for! Proshred was the nicest and most bang... read moreIn 2014 I researched each shredding company in the area, for the business I was summer interning for! Proshred was the nicest and most bang for our buck! In 2015, I was hired full time and it was time for another shredding service! We had such a great experience with them in the past, we decided to use Proshred again! They are great people and run a great company! read less
Meghan12/23/2015Love that they come to your home (or place of business). Felt good about our documents being completely shredded. You can watch it... read moreLove that they come to your home (or place of business). Felt good about our documents being completely shredded. You can watch it being done. read less
Jill7/05/2017We just had Adam shredding our documents at Lambert & Pryor Insurance in Feeding Hills, MA. Very nice, professional, and hard working. A++... read moreWe just had Adam shredding our documents at Lambert & Pryor Insurance in Feeding Hills, MA. Very nice, professional, and hard working. A++ to you and your firm. Thank you. read less
Mark7/21/2017Did exactly what they said they would for the amount agreed to!
Marcia7/23/2017Really friendly staff, professional, quick to load
Gecko Guy12/05/2017ProShred came highly recommended to me for a recent fundraising event. Now I can highly recommend them based on their excellent service, professionalism and... read moreProShred came highly recommended to me for a recent fundraising event. Now I can highly recommend them based on their excellent service, professionalism and assistance in helping with our event. Their personnel were excellent to work with and they gave us great guidance as we put our program together. Thanks to ProShred for a job well done. read less
Robin12/02/2017I started Utilizing Proshred about 3 months ago, and my experience has been wonderful. A lot of the information we handle is extremely confidential, and... read moreI started Utilizing Proshred about 3 months ago, and my experience has been wonderful. A lot of the information we handle is extremely confidential, and they do a good job at assuring documents are shred. I would recommend their services to anyone. read less
Aura Mendoza12/05/2014
