California “Shine the Light” Law
What is the California “Shine the Light” Law
The California “Shine the Light” Law became part of the California Civil Code in 2005. Its main goal is to protect the sensitive information of any person who has shared their confidential data with an organization. If that business wants to share customer information it has obtained with other companies, it must do so in compliance with the California “Shine the Light” Law. All confidential information becomes the responsibility of the business that ‘owns’ that material. The law requires proper and safe storage, as well as the secure disposal of this information when it’s no longer relevant.
Who is subject to the California “Shine the Light” Law?
The law states that any company, who does business with California residents, has to provide a method for allowing customers to opt out of information sharing, or they must provide a detailed report of how personal information was used and shared for direct marketing purposes. The law is applicable to several businesses, except for companies with less than twenty employees, and federal financial institutions; these groups are exempt from the regulations under this law.
What are my Rights Under the California “Shine the Light” Law?
Consumers have the right to be informed by businesses of their rights under the statute by using a chosen contact point (mailing address, e-mail address, toll-free phone number or toll-free fax number) to ask a business’s disclosure in relation to how it shares personal information with other companies for direct marketing purposes.
Who does the California “Shine the Light” Law Protect?
The Shine the Light law was enacted in 2005 and was created to protect California consumers’ private information by requiring companies to reveal certain types of customer information they have shared with third-party organizations and the identities of those third-party businesses.
Why is the California “Shine the Light” Law Important?
This law is crucial because it is one of the first legislative efforts to address “list brokerage,” the compilation and sale of individuals’ personal information. List brokerage is used to start privacy invasive marketing campaigns, such as spamming, telemarketing, and junk mail. List brokers will collect personal information from several sources, including business transactions, warranty cards, and lastly, sweepstakes entries. In a lot of cases, businesses do not notify individuals of their information sales activities, and major companies will wind up selling their customer lists to list brokers. This law will help individuals by providing additional information on how their information is sold to others.
Where can I find more information about the California “Shine the Light” Law?
To learn more, visit this link: https://epic.org/privacy/profiling/sb27.html
What People Are Saying About PROSHRED®
Awesome service. Mike was friendly and answered all my questions thoroughly. Hard drive destruction especially impressive. Have used others and Pro-shred my top choice. Highly recommend.
Gustavo S.9/24/2017I didn't have enough item for onsite but when I called they explained where they were located, their hours of operation and the process. The... read moreI didn't have enough item for onsite but when I called they explained where they were located, their hours of operation and the process. The process was fairly straightforward and easy. read less
Tina T.5/12/2017I just came from Proshred in Pleasanton, was greeted so warmly and kindly by the receptionist, gave me instructions on what to do, drove to... read moreI just came from Proshred in Pleasanton, was greeted so warmly and kindly by the receptionist, gave me instructions on what to do, drove to the back of building, was greeted by the owner, I believe April was her name and she was so kind, informing and professional. She took care of the process and reasonably priced, for sure my go to place from now on. read less
Rodney Figueroa6/04/2019Excellent company to work with. I had a bad fail with another company and I needed same day service. Proshred was the only company in... read moreExcellent company to work with. I had a bad fail with another company and I needed same day service. Proshred was the only company in the Bay Area that was able to accommodate. Easy, helpful, and courteous team. read less
Jen G.3/29/2017You all are fantastic and Romero is always a pleasure to have come into our office. He's always happy and friendly and accommodating of... read moreYou all are fantastic and Romero is always a pleasure to have come into our office. He's always happy and friendly and accommodating of whatever we need. Thank you for the great service you provide to us. =) read less
Erin M.5/01/2019Amazing Customer Service! I called prior to heading to the Pleasanton location and was informed the price, and exactly what to do. Upon arrival, I... read moreAmazing Customer Service! I called prior to heading to the Pleasanton location and was informed the price, and exactly what to do. Upon arrival, I went into the office paid, and sent my employee around back with the banker boxes. Michael was back there and instantly started helping unload the banker boxes from the vehicle. The lady at front desk was kind enough to give me a hard copy receipt as well as allow me to take a short cut through their office and warehouse to where my employee was parked unloading the boxes. I would highly recommend this company based on customer service and timeliness. The price was great too! read less
Andi B.1/13/2017This is the second time that I have had PROSHRED come out to my home business. They are professional, prompt and made it so... read moreThis is the second time that I have had PROSHRED come out to my home business. They are professional, prompt and made it so simple for me to dispose of my documents. They provide a great service and are very affordable! read less
Jenny D.12/18/2019I have to arrange shredding for clients who are serviced in many locations. Proshred San Francisco Bay Area gives them amazing service at great value... read moreI have to arrange shredding for clients who are serviced in many locations. Proshred San Francisco Bay Area gives them amazing service at great value which gives me peace of mind. I have no hesitation recommending them to any of my clients. read less
S D Bryerman1/31/2016Was getting prepared to move and realized I had bills dating back to 1999... I was totally stressed about how to shred all this confidential... read moreWas getting prepared to move and realized I had bills dating back to 1999... I was totally stressed about how to shred all this confidential info and how long it would take to do so!! I decided to look up shredding companies and as a fluke came across Pro SHRED.. THANKS GOD I did... they came to my house let me watch the shredding process, sent me a invoice and document confirming the shred.. I worked with Angel and her names fits she was an angel!! I LOVED this company. Everyone has been super friendly courteous prompt and easy to deal with! If everything in life could go as smoothly!! I will for sure recommend you to my clients and friends. read less
Debbie C.2/09/2017It is very rare to find a company that actually does what it says it is going to do. To feel like your presence is... read moreIt is very rare to find a company that actually does what it says it is going to do. To feel like your presence is welcome and not just your money. When I contacted Proshred, I just wanted better security protocols for my company but what I got was someone who cared about our company. I got the president of the company to contact me directly. He was the one who sent me the estimate, scheduled the time and showed up at my door. He was so cheerful and passionate about his business. And; that is so rare to find. He gave me a brief overview of the protection that my company should have, delivery details and a quick contract. If I have any issues? I have the direct contact information for the President of the company. That is beautiful!!! It is a small business, but it is definitely worth looking into. I love, love, love the fact that I got a response so quickly and my company feels valued.
Thank you!!!!
From your friends at Stella & Dot, San Bruno, CA. read lessD N2/08/2014I'm very happy to have discovered Proshred. Michael explained the process which worked perfectly. Your truck operator was great. I don't think... read moreI'm very happy to have discovered Proshred. Michael explained the process which worked perfectly. Your truck operator was great. I don't think it took more than five or six minutes to complete the job. Very efficient.We'll be calling again soon for another appointment. read less
John C.11/21/2017We are relocating and wanted a one time shredding service. I spoke with Angel who fully explained their services and we opted to have the... read moreWe are relocating and wanted a one time shredding service. I spoke with Angel who fully explained their services and we opted to have the onsite visit. One the day of the service I was given a window when the truck would arrive and it did so - a little early which was nice - and Todd removed, what took weeks to pile up, within a matter of minutes. Extremely helpful and friendly.An all around excellent experience. They do what they say, when they say they're going to do it, for the price they say they're going to do it for. With efficiency and a smile.I'm managing our relocation and dealing with multiple vendors. I could only wish they were all as easy to deal with as Proshred!! read less
Roger W.2/20/2020We have been using PROSHRED for almost a year now so I can truthfully write this review and give them 5 stars! Fredrick makes us... read moreWe have been using PROSHRED for almost a year now so I can truthfully write this review and give them 5 stars! Fredrick makes us his first stop on our pick up days and at 6:30am he is bright and cheery and handles our confidential documents professionally as is needed when you are dealing with clients personal securities and info. If you are looking for a reputable document shredding service, choose PROSHRED, they will take good care of you. read less
Bonnie V.6/21/2017Phone contact with Proshred was easy and courteous. Fred came right on time, was really nice to deal with, and he quickly and efficiently... read morePhone contact with Proshred was easy and courteous. Fred came right on time, was really nice to deal with, and he quickly and efficiently got rid of years of unwanted files! A pleasure to work with them! read less
Marti S.7/14/2016Hello Angel & Michael, President & CEO - PROSHRED SFBA,For the 2nd time in 2 years, we are completely 100% satisfied with the Professionalism, Timeliness,... read moreHello Angel & Michael, President & CEO - PROSHRED SFBA,For the 2nd time in 2 years, we are completely 100% satisfied with the Professionalism, Timeliness, and Economic Value that is PROSHRED!It would be an honor to recommend your company and services to your perspective clients. Shred-It doesn't even compare.We are impressed with the newness of your TRUCK and its equipment - and FEDERICK has been great on both occasions.Please feel free to have new clients looking for a reference contact me.Kind Regards,Lance GouthroStrada Group Controller read less
Angel T.12/18/2018
