California “Shine the Light” Law
What is the California “Shine the Light” Law
The California “Shine the Light” Law became part of the California Civil Code in 2005. Its main goal is to protect the sensitive information of any person who has shared their confidential data with an organization. If that business wants to share customer information it has obtained with other companies, it must do so in compliance with the California “Shine the Light” Law. All confidential information becomes the responsibility of the business that ‘owns’ that material. The law requires proper and safe storage, as well as the secure disposal of this information when it’s no longer relevant.
Who is subject to the California “Shine the Light” Law?
The law states that any company, who does business with California residents, has to provide a method for allowing customers to opt out of information sharing, or they must provide a detailed report of how personal information was used and shared for direct marketing purposes. The law is applicable to several businesses, except for companies with less than twenty employees, and federal financial institutions; these groups are exempt from the regulations under this law.
What are my Rights Under the California “Shine the Light” Law?
Consumers have the right to be informed by businesses of their rights under the statute by using a chosen contact point (mailing address, e-mail address, toll-free phone number or toll-free fax number) to ask a business’s disclosure in relation to how it shares personal information with other companies for direct marketing purposes.
Who does the California “Shine the Light” Law Protect?
The Shine the Light law was enacted in 2005 and was created to protect California consumers’ private information by requiring companies to reveal certain types of customer information they have shared with third-party organizations and the identities of those third-party businesses.
Why is the California “Shine the Light” Law Important?
This law is crucial because it is one of the first legislative efforts to address “list brokerage,” the compilation and sale of individuals’ personal information. List brokerage is used to start privacy invasive marketing campaigns, such as spamming, telemarketing, and junk mail. List brokers will collect personal information from several sources, including business transactions, warranty cards, and lastly, sweepstakes entries. In a lot of cases, businesses do not notify individuals of their information sales activities, and major companies will wind up selling their customer lists to list brokers. This law will help individuals by providing additional information on how their information is sold to others.
Where can I find more information about the California “Shine the Light” Law?
To learn more, visit this link: https://epic.org/privacy/profiling/sb27.html
What People Are Saying About PROSHRED®
Great service and price. Came right to driveway and destroyed years of old documentation.
Erin C.8/11/2015The service was excellent and at a very fair price!
Mary Ann Crudo3/25/2021It is very rare to find a company that actually does what it says it is going to do. To feel like your presence is... read moreIt is very rare to find a company that actually does what it says it is going to do. To feel like your presence is welcome and not just your money. When I contacted Proshred, I just wanted better security protocols for my company but what I got was someone who cared about our company. I got the president of the company to contact me directly. He was the one who sent me the estimate, scheduled the time and showed up at my door. He was so cheerful and passionate about his business. And; that is so rare to find. He gave me a brief overview of the protection that my company should have, delivery details and a quick contract. If I have any issues? I have the direct contact information for the President of the company. That is beautiful!!! It is a small business, but it is definitely worth looking into. I love, love, love the fact that I got a response so quickly and my company feels valued.
Thank you!!!!
From your friends at Stella & Dot, San Bruno, CA. read lessB S2/08/2014It is very rare to find a company that actually does what it says it is going to do. To feel like your presence is... read moreIt is very rare to find a company that actually does what it says it is going to do. To feel like your presence is welcome and not just your money. When I contacted Proshred, I just wanted better security protocols for my company but what I got was someone who cared about our company. I got the president of the company to contact me directly. He was the one who sent me the estimate, scheduled the time and showed up at my door. He was so cheerful and passionate about his business. And; that is so rare to find. He gave me a brief overview of the protection that my company should have, delivery details and a quick contract. If I have any issues? I have the direct contact information for the President of the company. That is beautiful!!! It is a small business, but it is definitely worth looking into. I love, love, love the fact that I got a response so quickly and my company feels valued.
Thank you!!!!
From your friends at Stella & Dot, San Bruno, CA. read lessA Google User2/08/2014What an amazing locally owned company! I was looking for a place to take tons of paper and I was lucky enough to see that... read moreWhat an amazing locally owned company! I was looking for a place to take tons of paper and I was lucky enough to see that Proshred San Francisco is based in Pleasanton! I went in and met a helpful and sweet receptionist. I drove my car to the back where owner Mike took over. He was so kind and thoughtful. He was able to shred all my papers and give me a great price also. I highly recommend Proshred for all your paper shredding needs. read less
Shari N.11/23/2015Guaranteed service, and at a lower cost than at Office Depot. It is, after all, their core business.
A Google User7/29/2019All I can say is 'Awesome!!!'. Scheduling with Michael was super easy. He quoted the fees over the phone and followed up with a... read moreAll I can say is 'Awesome!!!'. Scheduling with Michael was super easy. He quoted the fees over the phone and followed up with a formal quote via email. Pricing was very affordable and straightforward. No hidden costs. Communication was superb as Angel kept me updated with the appointment status. On the appointment day, Ramon, the driver, called me 45 minutes before he was coming. Angel called me 2 minutes after that to request whether it would be all right to divert Ramon to a job between his current location and my location, which would be about an hour delay. I okayed the delay as it would give me extra time to gather more junk to shred. Ramon arrived on time in what looks to be a brand new truck (it's probably not new...buts looks brand new because it's very well maintained). He pulled right up to my garage where all the boxes are kept. Ramon helped me dump my documents into a 96-gallon recycling bin. He even spent time to help me empty the 50 or so binders which I think I was instructed to have done so before hand but didn't (he didn't complain...thanks Ramon!). During the shredding, I was able to view the documents being shredded via a small video screen on their control panel. Three bins & 45 minutes later, we were done. I got rid of 8-10 years worth of useless, space-hogging paperwork! I probably would not need ProShred for a long while, but I certainly will recommend them to anyone who asks and needs to purge their garage/storage/office.TDSan Ramon, CA read less
Thuan D.8/11/2015Pro shred pleasanton ca
Fantastic company
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A try you will... read morePro shred pleasanton ca
Fantastic company
Pro shred employee great
Worker fast and efficiency.
Super job well maintained
Equiptment real nice job
Today !
I highly reccomend.give them
A try you will like.the guy that
Serviced us did very nice jobk
Hard worker seem dedicated
Clean cut and fast and friendly ! read lessA Google User4/22/2019I have to arrange shredding for clients who are serviced in many locations. Proshred San Francisco Bay Area gives them amazing service at great value... read moreI have to arrange shredding for clients who are serviced in many locations. Proshred San Francisco Bay Area gives them amazing service at great value which gives me peace of mind. I have no hesitation recommending them to any of my clients. read less
S D Bryerman1/31/2016Had 3 boxes of old personal docs to get rid of. Called around Livermore, and Proshred had the best deal (by a factor of... read moreHad 3 boxes of old personal docs to get rid of. Called around Livermore, and Proshred had the best deal (by a factor of 2!). Went there, and it took about 2 minutes to offload, pay, and leave. Angel was great! read less
Gary D.8/28/2015Guaranteed service, and at a lower cost than at Office Depot. It is, after all, their core business.
Kevin Short7/29/2019I just came from Proshred in Pleasanton, was greeted so warmly and kindly by the receptionist, gave me instructions on what to do, drove to... read moreI just came from Proshred in Pleasanton, was greeted so warmly and kindly by the receptionist, gave me instructions on what to do, drove to the back of building, was greeted by the owner, I believe April was her name and she was so kind, informing and professional. She took care of the process and reasonably priced, for sure my go to place from now on. read less
Rodney Figueroa6/04/2019It is very rare to find a company that actually does what it says it is going to do. To feel like your presence is... read moreIt is very rare to find a company that actually does what it says it is going to do. To feel like your presence is welcome and not just your money. When I contacted Proshred, I just wanted better security protocols for my company but what I got was someone who cared about our company. I got the president of the company to contact me directly. He was the one who sent me the estimate, scheduled the time and showed up at my door. He was so cheerful and passionate about his business. And; that is so rare to find. He gave me a brief overview of the protection that my company should have, delivery details and a quick contract. If I have any issues? I have the direct contact information for the President of the company. That is beautiful!!! It is a small business, but it is definitely worth looking into. I love, love, love the fact that I got a response so quickly and my company feels valued.
Thank you!!!!
From your friends at Stella & Dot, San Bruno, CA. read lessD N2/08/2014Super easy and affordable. Came in with two boxes that needed to be shred and they took them right away for $30.00. They even helped... read moreSuper easy and affordable. Came in with two boxes that needed to be shred and they took them right away for $30.00. They even helped me bring in the second box. I have already recommended them to family in the area. Thanks Proshred. read less
Playful Learning Coop Preschool M.12/02/2015This is a great local business! I visited this business for the first time this morning. I met the owner Michael and his wife... read moreThis is a great local business! I visited this business for the first time this morning. I met the owner Michael and his wife Angel who were very accommodating to my needs. They were able to properly take and shred my sensitive documents that have been lurking in my garage for several years. This business is not open on weekends but Michael was still open to taking in my documents to help me out. The actual facility is meticulously clean. I have been to several shredding businesses and every time I walked into one of them I was greeted with a plume of dust which is not great for allergies! This business is spotless and very orderly. Their prices are very reasonable at $30 for 4 banker boxes. If you compare this to Office Depot, they charge you by the pound with a single banker box potentially costing you $30+! Michael, the owner, didn't even weigh my documents and he charged me the minimum fee which I greatly appreciate. There is something to be said about a good local small business ran by a young family. It is definitely refreshing and I highly recommend ProShred for anyone's document shredding needs big or small! read less
Michael W.2/01/2016
