California “Shine the Light” Law
What is the California “Shine the Light” Law
The California “Shine the Light” Law became part of the California Civil Code in 2005. Its main goal is to protect the sensitive information of any person who has shared their confidential data with an organization. If that business wants to share customer information it has obtained with other companies, it must do so in compliance with the California “Shine the Light” Law. All confidential information becomes the responsibility of the business that ‘owns’ that material. The law requires proper and safe storage, as well as the secure disposal of this information when it’s no longer relevant.
Who is subject to the California “Shine the Light” Law?
The law states that any company, who does business with California residents, has to provide a method for allowing customers to opt out of information sharing, or they must provide a detailed report of how personal information was used and shared for direct marketing purposes. The law is applicable to several businesses, except for companies with less than twenty employees, and federal financial institutions; these groups are exempt from the regulations under this law.
What are my Rights Under the California “Shine the Light” Law?
Consumers have the right to be informed by businesses of their rights under the statute by using a chosen contact point (mailing address, e-mail address, toll-free phone number or toll-free fax number) to ask a business’s disclosure in relation to how it shares personal information with other companies for direct marketing purposes.
Who does the California “Shine the Light” Law Protect?
The Shine the Light law was enacted in 2005 and was created to protect California consumers’ private information by requiring companies to reveal certain types of customer information they have shared with third-party organizations and the identities of those third-party businesses.
Why is the California “Shine the Light” Law Important?
This law is crucial because it is one of the first legislative efforts to address “list brokerage,” the compilation and sale of individuals’ personal information. List brokerage is used to start privacy invasive marketing campaigns, such as spamming, telemarketing, and junk mail. List brokers will collect personal information from several sources, including business transactions, warranty cards, and lastly, sweepstakes entries. In a lot of cases, businesses do not notify individuals of their information sales activities, and major companies will wind up selling their customer lists to list brokers. This law will help individuals by providing additional information on how their information is sold to others.
Where can I find more information about the California “Shine the Light” Law?
To learn more, visit this link: https://epic.org/privacy/profiling/sb27.html
What People Are Saying About PROSHRED®
This is the second time that I have had PROSHRED come out to my home business. They are professional, prompt and made it so... read moreThis is the second time that I have had PROSHRED come out to my home business. They are professional, prompt and made it so simple for me to dispose of my documents. They provide a great service and are very affordable! read less
Jenny D.12/18/2019ProShred are amazing!I was lucky enough to find them since I needed to have a bunch of old hard drives shredded and trying to take... read moreProShred are amazing!I was lucky enough to find them since I needed to have a bunch of old hard drives shredded and trying to take them down to a destruction center was proving problematic in San Francisco seeing as none are close by and economical.The owner Michael (Mike) and his staff were great to work with and made scheduling a visit with them super easy. The quote I received was the best price I had seen for this service so I was happy to go with them.Michael arrived in his van on time and was extremely polite and a pleasure to work with. I would highly recommend their service to anyone in need of secure hard drive destruction. read less
Amit V.8/25/2016I called ProShred in the morning and was able to drop off several boxes of documents to shred right away. Very quick, convenient and... read moreI called ProShred in the morning and was able to drop off several boxes of documents to shred right away. Very quick, convenient and close to my business. I will use again! read less
Daniel H.2/08/2018It is very rare to find a company that actually does what it says it is going to do. To feel like your presence is... read moreIt is very rare to find a company that actually does what it says it is going to do. To feel like your presence is welcome and not just your money. When I contacted Proshred, I just wanted better security protocols for my company but what I got was someone who cared about our company. I got the president of the company to contact me directly. He was the one who sent me the estimate, scheduled the time and showed up at my door. He was so cheerful and passionate about his business. And; that is so rare to find. He gave me a brief overview of the protection that my company should have, delivery details and a quick contract. If I have any issues? I have the direct contact information for the President of the company. That is beautiful!!! It is a small business, but it is definitely worth looking into. I love, love, love the fact that I got a response so quickly and my company feels valued.
Thank you!!!!
From your friends at Stella & Dot, San Bruno, CA. read lessD N2/08/2014I am so thankful to a friend of mine for referring me to Angel and Michael and Proshred. They are very professional and friendly. We... read moreI am so thankful to a friend of mine for referring me to Angel and Michael and Proshred. They are very professional and friendly. We will certainly recommend them to others who are in need of secured shredding services. read less
Leilani S.9/08/2017We host an annual Shred Event for our real restate business and this locally owned business is the type of partner we want. Professional, well... read moreWe host an annual Shred Event for our real restate business and this locally owned business is the type of partner we want. Professional, well run, the best equipment and trucks, friendly employees, on time - this is how you do it! Thank you Mike and keep up the great work!! read less
Greg S.5/23/2017I needed to clean out 30 years of documents from my Mom's garage. One phone call, one email - and we were all set.... read moreI needed to clean out 30 years of documents from my Mom's garage. One phone call, one email - and we were all set. The technician arrived on time, was courteous, and finished faster than I expected. I would use them again in a heartbeat - only it'll take another 30 years to accumulate that much stuff read less
Jonathan V.12/30/2016I called to schedule the on site shredding and was immediately taken care care of by the owner "Mike" / He explained the process and... read moreI called to schedule the on site shredding and was immediately taken care care of by the owner "Mike" / He explained the process and scheduled the on site appointment. Romero called a half hour before arrival and was EXTREMELY helpful with his patience and help for getting the necessary document shred completed in a very timely fashion. He's awesome and i really appreciate the direct contact with the owners Mike and Angel... The customer services is TOP NOTCH all the way around from start to finish!!! I recommend their services highly!!! Thanks !!! Peter Cusimano, SAP - NTSI San Jose read less
Peter C.1/19/2018Just like the other reviewers have said... this is such great business for the residential customer. I had some boxes of old business papers that... read moreJust like the other reviewers have said... this is such great business for the residential customer. I had some boxes of old business papers that needed shredding and didn't want to throw out. Shredding a few at a time would take like a year! I called and Angel confirmed someone would be there (because I drove out from Tracy). I showed up and 7 bankers boxes got dumped into a bin faster than I could break down the boxes for recycling! There's a recycling bin near by for cardboard boxes too. Michael unloaded for me so I didn't even have to lift anything. The cost was extremely reasonable! Very friendly service. Thank you! read less
Mike W.7/05/2017Angel is fast. Called me back almost right the way with quotation and scheduled an appointment. The shredding associates were also professional, on... read moreAngel is fast. Called me back almost right the way with quotation and scheduled an appointment. The shredding associates were also professional, on time, and efficient. Will use their services again next year. read less
Tony Q.1/29/20202 years later and we're all still (very!) happy with our service experience w/ ProShred. Great customer service and quick communication. Angel is a dream... read more2 years later and we're all still (very!) happy with our service experience w/ ProShred. Great customer service and quick communication. Angel is a dream to work with! read less
Julia J.3/11/2019The experience was seamless and easy. They were on time and very concise about the security of shredding my business documents.Thank you for your help Proshred!
Anthony A.10/25/2019Hello Angel & Michael, President & CEO - PROSHRED SFBA,For the 2nd time in 2 years, we are completely 100% satisfied with the Professionalism, Timeliness,... read moreHello Angel & Michael, President & CEO - PROSHRED SFBA,For the 2nd time in 2 years, we are completely 100% satisfied with the Professionalism, Timeliness, and Economic Value that is PROSHRED!It would be an honor to recommend your company and services to your perspective clients. Shred-It doesn't even compare.We are impressed with the newness of your TRUCK and its equipment - and FEDERICK has been great on both occasions.Please feel free to have new clients looking for a reference contact me.Kind Regards,Lance GouthroStrada Group Controller read less
Angel T.12/18/2018Awesome service! We had 80 boxes of documents to be shredded. I contacted them yesterday morning, truck was at our office at 7:15 this morning.... read moreAwesome service! We had 80 boxes of documents to be shredded. I contacted them yesterday morning, truck was at our office at 7:15 this morning. Romero worked professionally and quickly in the pouring rain. He was done in 45 minutes. I would highly recommend them & will be using their services again next year! read less
Erin R.2/07/2017I recently contacted Proshred for a one time residential service. Although it was a small job, Proshred staff made me feel that my job was... read moreI recently contacted Proshred for a one time residential service. Although it was a small job, Proshred staff made me feel that my job was important and that I was valued as a client. Highly recommended!Pros: Excellent customer service, timely responses, and very accommodating for my scheduling needs.Cons: None! read less
Jeanette P.10/23/2018
