California “Shine the Light” Law
What is the California “Shine the Light” Law
The California “Shine the Light” Law became part of the California Civil Code in 2005. Its main goal is to protect the sensitive information of any person who has shared their confidential data with an organization. If that business wants to share customer information it has obtained with other companies, it must do so in compliance with the California “Shine the Light” Law. All confidential information becomes the responsibility of the business that ‘owns’ that material. The law requires proper and safe storage, as well as the secure disposal of this information when it’s no longer relevant.
Who is subject to the California “Shine the Light” Law?
The law states that any company, who does business with California residents, has to provide a method for allowing customers to opt out of information sharing, or they must provide a detailed report of how personal information was used and shared for direct marketing purposes. The law is applicable to several businesses, except for companies with less than twenty employees, and federal financial institutions; these groups are exempt from the regulations under this law.
What are my Rights Under the California “Shine the Light” Law?
Consumers have the right to be informed by businesses of their rights under the statute by using a chosen contact point (mailing address, e-mail address, toll-free phone number or toll-free fax number) to ask a business’s disclosure in relation to how it shares personal information with other companies for direct marketing purposes.
Who does the California “Shine the Light” Law Protect?
The Shine the Light law was enacted in 2005 and was created to protect California consumers’ private information by requiring companies to reveal certain types of customer information they have shared with third-party organizations and the identities of those third-party businesses.
Why is the California “Shine the Light” Law Important?
This law is crucial because it is one of the first legislative efforts to address “list brokerage,” the compilation and sale of individuals’ personal information. List brokerage is used to start privacy invasive marketing campaigns, such as spamming, telemarketing, and junk mail. List brokers will collect personal information from several sources, including business transactions, warranty cards, and lastly, sweepstakes entries. In a lot of cases, businesses do not notify individuals of their information sales activities, and major companies will wind up selling their customer lists to list brokers. This law will help individuals by providing additional information on how their information is sold to others.
Where can I find more information about the California “Shine the Light” Law?
To learn more, visit this link: https://epic.org/privacy/profiling/sb27.html
What People Are Saying About PROSHRED®
Guaranteed service, and at a lower cost than at Office Depot. It is, after all, their core business.
Kevin Short7/29/2019Best thing I ever did! Owners Angel and Michael were extremely responsive and helpful. Service was easy to schedule and reasonably priced. Todd was the... read moreBest thing I ever did! Owners Angel and Michael were extremely responsive and helpful. Service was easy to schedule and reasonably priced. Todd was the truck/shredder operator and was prompt, polite and helpful. He showed me a screen I could watch to see all my shredding happen live! I'd definitely do it again should the need arise and would absolutely recommend them!! read less
Stacey M.11/27/2019I worked with Angel and Freddie. These two were the dream team. All logistics were handled over a few emails (very pleasant emails... read moreI worked with Angel and Freddie. These two were the dream team. All logistics were handled over a few emails (very pleasant emails I might add). Freddie was my onsite shredder and he was prompt, very helpful and easy to work with for the shredding. Angel sent the invoice... right away. What a great service! read less
Jeannette E.4/04/2017I called ProShred in the morning and was able to drop off several boxes of documents to shred right away. Very quick, convenient and... read moreI called ProShred in the morning and was able to drop off several boxes of documents to shred right away. Very quick, convenient and close to my business. I will use again! read less
Daniel H.2/08/2018I didn't have enough item for onsite but when I called they explained where they were located, their hours of operation and the process. The... read moreI didn't have enough item for onsite but when I called they explained where they were located, their hours of operation and the process. The process was fairly straightforward and easy. read less
Tina T.5/12/2017Started making a calls a few weeks ago referencing Yelp adds and Michael responded back on the weekend with a quote by email, almost immediately.... read moreStarted making a calls a few weeks ago referencing Yelp adds and Michael responded back on the weekend with a quote by email, almost immediately. I eventually got through my files and took a large box of documents to their local office on West Las Positas for destruction. Office location was easy to find, folks inside were VERY friendly and assured us of all the protocol that they go through to protect the contents of the shred. I was very pleased at such a reasonable price too! I would absolutely do all future office document destruction with only ProShred. Thank you for a great experience. We will be back!! read less
Darci G.2/27/2017I have to arrange shredding for clients who are serviced in many locations. Proshred San Francisco Bay Area gives them amazing service at great value... read moreI have to arrange shredding for clients who are serviced in many locations. Proshred San Francisco Bay Area gives them amazing service at great value which gives me peace of mind. I have no hesitation recommending them to any of my clients. read less
S D Bryerman1/31/2016Our shredding service sold to another Company and that service was awful. Had seen the Proshred trucks in my area and gave them a... read moreOur shredding service sold to another Company and that service was awful. Had seen the Proshred trucks in my area and gave them a call and spoke to Mike who couldn't have been more accommodating. So glad I called them as their customer service has been exceptional. Our driver always greets us, has a smile on his face and just a pleasure to work with. Highly recommend. read less
Sandy P.9/12/2018Awesome service! We had 80 boxes of documents to be shredded. I contacted them yesterday morning, truck was at our office at 7:15 this morning.... read moreAwesome service! We had 80 boxes of documents to be shredded. I contacted them yesterday morning, truck was at our office at 7:15 this morning. Romero worked professionally and quickly in the pouring rain. He was done in 45 minutes. I would highly recommend them & will be using their services again next year! read less
Erin R.2/07/2017Awesome service. Mike was friendly and answered all my questions thoroughly. Hard drive destruction especially impressive. Have used others and Pro-shred my top choice. Highly recommend.
Gustavo S.9/24/2017Excellent company to work with. I had a bad fail with another company and I needed same day service. Proshred was the only company in... read moreExcellent company to work with. I had a bad fail with another company and I needed same day service. Proshred was the only company in the Bay Area that was able to accommodate. Easy, helpful, and courteous team. read less
Jen G.3/29/2017I called Proshred, last week, to set an appointment to have them shred about 15 boxes of old files. The following week gave me more... read moreI called Proshred, last week, to set an appointment to have them shred about 15 boxes of old files. The following week gave me more time to put everything in boxes. I had never had anything shredded before so I was wondering how to get everything to them. Mike explained that I could have a truck come to my home, I was thrilled.They showed up a little early, the gentleman was very friendly and professional, cut open all my boxes, dumped them in a large garbage can, took them out to the truck and put them through a shredded, right infront of me. I have no question about them being handled properly.This company is really easy to work with, very professional and I highly recommend them and will use them again, when I have papers to shred.Thank you, Proshred read less
Marilyn L.8/15/2018Hello Angel & Michael, President & CEO - PROSHRED SFBA,For the 2nd time in 2 years, we are completely 100% satisfied with the Professionalism, Timeliness,... read moreHello Angel & Michael, President & CEO - PROSHRED SFBA,For the 2nd time in 2 years, we are completely 100% satisfied with the Professionalism, Timeliness, and Economic Value that is PROSHRED!It would be an honor to recommend your company and services to your perspective clients. Shred-It doesn't even compare.We are impressed with the newness of your TRUCK and its equipment - and FEDERICK has been great on both occasions.Please feel free to have new clients looking for a reference contact me.Kind Regards,Lance GouthroStrada Group Controller read less
Angel T.12/18/2018I'm very pleased with the level of personalized service I received from PROSHRED. They were friendly, efficient and timely. I couldn't ask for... read moreI'm very pleased with the level of personalized service I received from PROSHRED. They were friendly, efficient and timely. I couldn't ask for more than that. I plan to continue using them for my document shredding needs. I highly recommend you do as well. read less
Tod B.5/07/2020I needed to clean out 30 years of documents from my Mom's garage. One phone call, one email - and we were all set.... read moreI needed to clean out 30 years of documents from my Mom's garage. One phone call, one email - and we were all set. The technician arrived on time, was courteous, and finished faster than I expected. I would use them again in a heartbeat - only it'll take another 30 years to accumulate that much stuff read less
Jonathan V.12/30/2016
