California “Shine the Light” Law
What is the California “Shine the Light” Law
The California “Shine the Light” Law became part of the California Civil Code in 2005. Its main goal is to protect the sensitive information of any person who has shared their confidential data with an organization. If that business wants to share customer information it has obtained with other companies, it must do so in compliance with the California “Shine the Light” Law. All confidential information becomes the responsibility of the business that ‘owns’ that material. The law requires proper and safe storage, as well as the secure disposal of this information when it’s no longer relevant.
Who is subject to the California “Shine the Light” Law?
The law states that any company, who does business with California residents, has to provide a method for allowing customers to opt out of information sharing, or they must provide a detailed report of how personal information was used and shared for direct marketing purposes. The law is applicable to several businesses, except for companies with less than twenty employees, and federal financial institutions; these groups are exempt from the regulations under this law.
What are my Rights Under the California “Shine the Light” Law?
Consumers have the right to be informed by businesses of their rights under the statute by using a chosen contact point (mailing address, e-mail address, toll-free phone number or toll-free fax number) to ask a business’s disclosure in relation to how it shares personal information with other companies for direct marketing purposes.
Who does the California “Shine the Light” Law Protect?
The Shine the Light law was enacted in 2005 and was created to protect California consumers’ private information by requiring companies to reveal certain types of customer information they have shared with third-party organizations and the identities of those third-party businesses.
Why is the California “Shine the Light” Law Important?
This law is crucial because it is one of the first legislative efforts to address “list brokerage,” the compilation and sale of individuals’ personal information. List brokerage is used to start privacy invasive marketing campaigns, such as spamming, telemarketing, and junk mail. List brokers will collect personal information from several sources, including business transactions, warranty cards, and lastly, sweepstakes entries. In a lot of cases, businesses do not notify individuals of their information sales activities, and major companies will wind up selling their customer lists to list brokers. This law will help individuals by providing additional information on how their information is sold to others.
Where can I find more information about the California “Shine the Light” Law?
To learn more, visit this link: https://epic.org/privacy/profiling/sb27.html
What People Are Saying About PROSHRED®
Fantastic customer service! They are reliable and professional. They offer great rates and there are never any surprises. Everything is explained thoroughly and with our... read moreFantastic customer service! They are reliable and professional. They offer great rates and there are never any surprises. Everything is explained thoroughly and with our best interests in mind. I highly recommend Proshred to anyone looking for shredding services. read less
Dotty D.6/14/2018We have been using PROSHRED for almost a year now so I can truthfully write this review and give them 5 stars! Fredrick makes us... read moreWe have been using PROSHRED for almost a year now so I can truthfully write this review and give them 5 stars! Fredrick makes us his first stop on our pick up days and at 6:30am he is bright and cheery and handles our confidential documents professionally as is needed when you are dealing with clients personal securities and info. If you are looking for a reputable document shredding service, choose PROSHRED, they will take good care of you. read less
Bonnie V.6/21/2017Excellent service from beginning to end - good pricing and so easy.I cleaned out a lot of files and had a lot of shredding to... read moreExcellent service from beginning to end - good pricing and so easy.I cleaned out a lot of files and had a lot of shredding to be done. I wanted a shredding truck to come to my home. I called about 3 companies and checked others online.Proshred in Pleasanton gave me the best price and excellent service.The person who answered the phone (owner/wife of owner) was so helpful. Thoroughly explained how much it would cost having me visualize an outside trash can. Perfect! No surprises. She was very pleasant. She made an effort to have the driver come the next day. The driver showed up on time, was very pleasant, professional and got the job done quickly. I paid the driver and got an email receipt just as I was told I would.I really like to use local businesses and this one is great. I will use them again. read less
Lynne R.8/18/2016These guys are top notch!!! Great customer service and good pricing. It is always a pleasure to do business with good people that do a... read moreThese guys are top notch!!! Great customer service and good pricing. It is always a pleasure to do business with good people that do a great job. read less
M M.2/23/2015It is very rare to find a company that actually does what it says it is going to do. To feel like your presence is... read moreIt is very rare to find a company that actually does what it says it is going to do. To feel like your presence is welcome and not just your money. When I contacted Proshred, I just wanted better security protocols for my company but what I got was someone who cared about our company. I got the president of the company to contact me directly. He was the one who sent me the estimate, scheduled the time and showed up at my door. He was so cheerful and passionate about his business. And; that is so rare to find. He gave me a brief overview of the protection that my company should have, delivery details and a quick contract. If I have any issues? I have the direct contact information for the President of the company. That is beautiful!!! It is a small business, but it is definitely worth looking into. I love, love, love the fact that I got a response so quickly and my company feels valued.
Thank you!!!!
From your friends at Stella & Dot, San Bruno, CA. read lessA Google User2/08/2014Easy, affordable and safe....the driver called before they came, took all my boxes and I got to watch it being shred right in front of... read moreEasy, affordable and safe....the driver called before they came, took all my boxes and I got to watch it being shred right in front of me! Fun! read less
Gina B.7/24/2020My experience with PROSHRED was amazing! Frederick was a delight - called me in advance before arriving at my apartment and handled everything with grace... read moreMy experience with PROSHRED was amazing! Frederick was a delight - called me in advance before arriving at my apartment and handled everything with grace and humor. I went from worrying about what to do with all my old files (before a move) on a Monday to complete ease on Thursday. I could not be happier!P.S. The Monday in question was Presidents' Day, and Mike, the CEO, picked up the phone, answered all my questions, and scheduled a pick-up for Thursday. Simply dreamy service! read less
Meg M.2/24/2017Thank you for your prompt service and excellent customer service. Wonderful office and sales person (Angel) and really hard working shredder ( Romero). ... read moreThank you for your prompt service and excellent customer service. Wonderful office and sales person (Angel) and really hard working shredder ( Romero). Came right on time!!! Very courteous and friendly service too. Thanks!!! read less
Rodger M.5/19/2020I left a message at 8:45am and received a call back at 9:00am (first thing business hour). Scheduled same day appointment, arrived on time, saved... read moreI left a message at 8:45am and received a call back at 9:00am (first thing business hour). Scheduled same day appointment, arrived on time, saved me at least 10+ hours by shredding everything within minutes as I watched on the monitor. Great price, excellent customer service, I would use them again. Note, as the driver left I forgot 1 box and they had the driver return and finish my mistake. Wow! read less
Ali H.1/06/2015We used Pro Shred to safely get rid off many years worth of paper including very old tax returns and out of date loan forms.... read moreWe used Pro Shred to safely get rid off many years worth of paper including very old tax returns and out of date loan forms. The people were incredibly nice and professional and super easy to work with. Additionally the cost was great. Highly recommend the service. read less
Rafael A.6/02/2015Super awesome company! Used them for first time this last week. Booking was super fast and the owner herself calls you, no-nonsense, no hidden fees.... read moreSuper awesome company! Used them for first time this last week. Booking was super fast and the owner herself calls you, no-nonsense, no hidden fees. Guy came to me today. 22 boxes & a hard drive & seriously a great price! They are green and don't charge by box, charges by the trash bin. I filled 2 & not even a 1/4 of a third. Was on time, done in 20 minutes. Super rad. Left me all my boxes so I can go back and fill them up as I need, but hopefully I won't need them all, as I've gone green in the last 9 years!Fredrick was extremely nice & professional, even at 7 am!! Will definitely use them again. read less
Traci H.10/19/2017Excellent service! Will use again in the future. I appreciate the straight forward pricing model, the early morning pick up, the fast service, and courtesy... read moreExcellent service! Will use again in the future. I appreciate the straight forward pricing model, the early morning pick up, the fast service, and courtesy of all employees I came across. Everyone has been professional and great to deal with. Thank you! read less
Eugenia L.4/22/2015I had about 16 boxes of paper that needed to be shredded and I had a deadline to get it done. Angel at Proshred... read moreI had about 16 boxes of paper that needed to be shredded and I had a deadline to get it done. Angel at Proshred was kind enough to work with me and get me "squeezed in" to their busy schedule and get it done for me. I am beyond grateful. Their customer service was second to none and I wouldn't hesitate twice to use them again. If the need ever arises, they will be the first ones I call!! Not only that, but they also had the lowest prices of all the mobile shredding companies that I called. read less
Lori L.12/30/2014I just came from Proshred in Pleasanton, was greeted so warmly and kindly by the receptionist, gave me instructions on what to do, drove to... read moreI just came from Proshred in Pleasanton, was greeted so warmly and kindly by the receptionist, gave me instructions on what to do, drove to the back of building, was greeted by the owner, I believe April was her name and she was so kind, informing and professional. She took care of the process and reasonably priced, for sure my go to place from now on. read less
Rodney Figueroa6/04/2019Let me start by saying that I absolutely hate shredding! The sound just sends me over the edge! So you can imagine how... read moreLet me start by saying that I absolutely hate shredding! The sound just sends me over the edge! So you can imagine how excited I was to find Proshred in Pleasanton! I was even happier when I found out they take residential shredding (not all businesses do!)! Everybody was so friendly and helpful and the price was very reasonable!A great experience! read less
Sara M.7/11/2016
